Started by the grandfather in the 1950s with the purchase of 1Ha of vineyard in Canale. Within a few decades, the Faccenda family developed into one of the most important wine producers in the Roero area. The choice of vineyards is therefore very deliberate: all six are located in Cru areas: Mompissano in Canale, Valmaggiore in Vezza d'Alba and Ginestra in Monforte d'Alba.